This Privacy Policy describes how your personal information is collected, used, and shared when you visit and make a purchase from The Little Boutique Store.

Personal information we collect

When you visit us, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.  Additionally, as you browse the on our site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to us, and information about how you interact with us.  We refer to this automatically-collected information as “Device Information2.

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.  For more information about cookies, and how to disable cookies, please visit http://www.allaboutcookies.org
• “Log Files” track actions occurring on the our site, and collect data including your IP address, browser type, Internet servicer provider, referring/exit pages, and date/time stamps.
• “Web Beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse when you visit us.

Additionally, when you make a purchase or attempt to make a purchase through us, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit care number & PayPal), email address, and phone number.  We refer to this as Order Information.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your Personal Information?

We use the Order Information that we collect generally to fulfil any order placed through us (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud, and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, you IP address), and more generally to improve and optimise our website (for example, by generating analytics about how our customers browse and interact with the our website, and to assess the success of our marketing and advertising campaigns).

Sharing your Personal Information

We hare your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use WordPress (Privacy Policy | WordPress.org) and Stripe (Privacy Policy – United Kingdom | Stripe | United Kingdom) to power our online store.  We also use Google Analytics to help us understand how our customers use this Website.  You can read more about how Google uses your Personal information here:  Privacy Policy – Privacy & Terms – Google  You can also opt-out of Google Analytics here: Download-Seite für das Browser-Add-on zur Deaktivierung von Google Analytics

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkingadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personlized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/

Do Not Track

Please note that we do not alter our websites data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.  If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through this Website), or otherwise to pursue our legitimate business interests listed above.  Additionally, please not that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through this website, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would to make a complaint, please contact us by email at [email protected]